Entry #5 Mayhem

  The author of the ad wants the audience to put themselves in the situation presented in the ad and question wether their insurance is going to cover it. The ad is trying to promote a lifestyle where anything can happen. Implied beliefs may be that Allstate insurance covers all those unknown events that may occur. Some values can be that Allstate is the best insurance to have. The target audience for this ad would be drivers, football fans and people that don't have Allstate insurance.

  The context of the ad is to draw attention to how tailgating and not paying attention to the road can cause accidents. You can deduce that Americans like football and that there are sum unsafe American drivers. The target audience should react with enlightenment on how Allstate insurance is helpful and possibly better then their current insurance. It may seem funny to the audience because it can be relatable which allows the audience to connect with the ad.

 The ad is takes place in a car filled with football items and decorations. The driver is driving close to the car in front of him like he is in a hurry. The person in the car in front of him was confused about why he was so close. First you see the actor in the car driving, then it switches to a different angle showing the car getting closer to the one in front of him. Next the camera changes to the other driver and he is so focused on the driver behind him that he isn't paying attention to the road. The last thing you see is the driver crashing into a different car because he wasn't paying attention to the road. The tone of the ad is kind of sarcastic and direct. 

                          Tailgater https://youtu.be/CO-_cmXiBL4?feature=shared